In 2010 the publicity campaign will be redoubled to raise the profile of the event, involving both existing networks and the Corriere del Salone, a free tabloid format newspaper distributed in 20,000 copies during the Fair. After being very well received in 2009, the Fair will once again have laboratories for practical demonstrations of products and techniques, with the new addition of a teaching and learning space for children and young people to inform the next generation about the problems we face in the conservation and restoration of our cultural heritage.

The Fair also aims to open its doors to the public and involve high profile international partners; this has led to an important twinning agreement with FIRPA - Cultural Heritage and Restoration Fair in Granada, Spain, which will allow our Florentine Fair to have a significant presence at the Spanish event in 2011 in a specially dedicated area. Following the same strategy, we are in the process of establishing more partnerships so Florence can be present on an international stage.

Coming to exhibit at the Fair means joining a world stage of conservation and restoration in a unique city, working together to promote and safeguard our cultural heritage.

In order to involve all areas of cultural heritage the Secretariat of the Fair has devised highly competitive rates compared to other Fairs in Italy and abroad, embracing a marketing strategy which balances costs and real, working opportunites.

If you're interested in taking part get in touch! Inscriptions are now open for 2010!